{"id":20371,"date":"2023-06-27T05:24:03","date_gmt":"2023-06-27T05:24:03","guid":{"rendered":"https:\/\/essentials.id\/?p=20371"},"modified":"2023-06-28T04:31:16","modified_gmt":"2023-06-28T04:31:16","slug":"the-role-of-creativity-in-supporting-marketing-kpis","status":"publish","type":"post","link":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/","title":{"rendered":"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs"},"content":{"rendered":"<p style=\"text-align: justify;\">Creative marketing has long been known to attract attention, engage consumers, and boost company success. However, balancing original ideas with customer goals is tough. Creative agencies must realize that creative content should support client KPIs rather than simply being innovative.<\/p>\n<p>Creative Power<\/p>\n<p>Creativity fuels innovation, allowing agencies to stand out in a competitive market and connect with customers. It helps brands differentiate, build brand awareness, and connect with people emotionally. Innovation should always be focused on measurable economic success.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1529854140025-25995121f16f?ixlib=rb-4.0.3&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"low angle photography of drop lights\" \/><\/p>\n<p style=\"text-align: justify;\">KPI-Creativity Alignment<\/p>\n<p>Creative marketing ideas must fit KPIs to ensure client success. Agencies should combine creativity with commercial goals rather than just creating content for its visual appeal. Thus, companies may maximize their influence and demonstrate innovation&#8217;s ROI value.<\/p>\n<p>Client Goals<\/p>\n<p>Before starting the creative process, agencies must grasp their client&#8217;s business goals and KPIs. This data helps create meaningful and effective creative tactics. Marketers can boost revenue by aligning their creative vision with the client&#8217;s aims.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1623162900891-e582ab1d55a1?ixlib=rb-4.0.3&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"man in black and white striped long sleeve shirt\" \/><\/p>\n<p>Success Measurement<\/p>\n<p>Creative marketing requires clear success metrics. Agencies should develop measurable standards that align with client KPIs to boost website traffic, conversion rates, and brand loyalty. This data-driven strategy optimizes and aligns creative efforts with goals.<\/p>\n<p>Collaboration and Communication<\/p>\n<p>Agencies and clients must collaborate and communicate to align creative ideas with wider goals. Agencies should understand the client&#8217;s vision, apply their knowledge, and create creative decisions that support KPIs through regular conversations, feedback loops, and transparent communication. Collaboration fosters understanding and keeps innovation relevant throughout the marketing process.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" src=\"https:\/\/images.unsplash.com\/photo-1564988208558-9270de7c5848?ixlib=rb-4.0.3&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"peanut butter with black spoon\" \/><\/p>\n<p>In a Nutshell<\/p>\n<p>Creative boundaries aren&#8217;t limiting; they help agencies achieve their client&#8217;s goals. Agencies may utilize KPIs to combine creativity with practicality. The strategic combination of creativity and quantitative results makes marketing activities valuable to clients. Creative and purposeful advertisements engage consumers and meet company goals.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/essentials-digital-marketing\/\" data-attribute-index=\"0\" data-entity-type=\"MINI_COMPANY\">Essentials! Creative Agency<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=brand&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7077548383053234176\" data-attribute-index=\"2\">#brand<\/a>\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=communication&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7077548383053234176\" data-attribute-index=\"3\">#communication<\/a>\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=creative&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7077548383053234176\" data-attribute-index=\"4\">#creative<\/a>\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=marketing&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7077548383053234176\" data-attribute-index=\"5\">#marketing<\/a>\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/hashtag\/?keywords=agency&amp;highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7077548383053234176\" data-attribute-index=\"6\">#agency<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative marketing has long been known to attract attention, engage consumers, and boost company success. However, balancing original ideas with customer goals is tough. Creative agencies must realize that creative content should support client KPIs rather than simply being innovative. Creative Power Creativity fuels innovation, allowing agencies to stand out in a competitive market and connect with customers. It helps [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[10,128],"tags":[123,129,152,114,154,153],"class_list":["post-20371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tip-bisnis","category-content-marketing","tag-business-tips","tag-content-marketing","tag-creative-marketing","tag-digital-agency-jakarta","tag-digital-marketing","tag-kpis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs - Essentials<\/title>\n<meta name=\"description\" content=\"Balancing original ideas with customer goals is challenging. Creative agencies must realize that creative content should support client KPIs rather than simply being innovative.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs - Essentials\" \/>\n<meta property=\"og:description\" content=\"Balancing original ideas with customer goals is challenging. Creative agencies must realize that creative content should support client KPIs rather than simply being innovative.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/\" \/>\n<meta property=\"og:site_name\" content=\"Essentials!\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T05:24:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T04:31:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tommy Fabianus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tommy Fabianus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/\"},\"author\":{\"name\":\"Tommy Fabianus\",\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/#\/schema\/person\/6100976a3b735b2ad7210c87ced807ef\"},\"headline\":\"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs\",\"datePublished\":\"2023-06-27T05:24:03+00:00\",\"dateModified\":\"2023-06-28T04:31:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/\"},\"wordCount\":310,\"publisher\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/#organization\"},\"image\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg\",\"keywords\":[\"business tips\",\"content marketing\",\"creative marketing\",\"digital agency jakarta\",\"digital marketing\",\"kpis\"],\"articleSection\":[\"BUSINESS TIPS\",\"Content Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/\",\"url\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/\",\"name\":\"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs - Essentials\",\"isPartOf\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg\",\"datePublished\":\"2023-06-27T05:24:03+00:00\",\"dateModified\":\"2023-06-28T04:31:16+00:00\",\"description\":\"Balancing original ideas with customer goals is challenging. Creative agencies must realize that creative content should support client KPIs rather than simply being innovative.\",\"breadcrumb\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#primaryimage\",\"url\":\"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg\",\"contentUrl\":\"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"digital agency jakarta article essentials\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/grabessentials.id\/old-essentials\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/#website\",\"url\":\"https:\/\/grabessentials.id\/old-essentials\/\",\"name\":\"Essentials!\",\"description\":\"Creative Digital Agency - SEO, WEBSITE DEVELOPMENT, SOCIAL MEDIA specialist\",\"publisher\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/grabessentials.id\/old-essentials\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/#organization\",\"name\":\"Essentials!\",\"url\":\"https:\/\/grabessentials.id\/old-essentials\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28074352\/Logo-Master-ESSENTIALS-01-lores.gif\",\"contentUrl\":\"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28074352\/Logo-Master-ESSENTIALS-01-lores.gif\",\"width\":600,\"height\":96,\"caption\":\"Essentials!\"},\"image\":{\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/grabessentials.id\/old-essentials\/#\/schema\/person\/6100976a3b735b2ad7210c87ced807ef\",\"name\":\"Tommy Fabianus\",\"description\":\"Experienced Digital Marketing Professional\",\"sameAs\":[\"http:\/\/essentials.id\",\"https:\/\/www.linkedin.com\/in\/tommyfabianus\/\"],\"url\":\"https:\/\/grabessentials.id\/old-essentials\/author\/grabessentials\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs - Essentials","description":"Balancing original ideas with customer goals is challenging. Creative agencies must realize that creative content should support client KPIs rather than simply being innovative.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs - Essentials","og_description":"Balancing original ideas with customer goals is challenging. Creative agencies must realize that creative content should support client KPIs rather than simply being innovative.","og_url":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/","og_site_name":"Essentials!","article_published_time":"2023-06-27T05:24:03+00:00","article_modified_time":"2023-06-28T04:31:16+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg","type":"image\/jpeg"}],"author":"Tommy Fabianus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tommy Fabianus","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#article","isPartOf":{"@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/"},"author":{"name":"Tommy Fabianus","@id":"https:\/\/grabessentials.id\/old-essentials\/#\/schema\/person\/6100976a3b735b2ad7210c87ced807ef"},"headline":"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs","datePublished":"2023-06-27T05:24:03+00:00","dateModified":"2023-06-28T04:31:16+00:00","mainEntityOfPage":{"@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/"},"wordCount":310,"publisher":{"@id":"https:\/\/grabessentials.id\/old-essentials\/#organization"},"image":{"@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg","keywords":["business tips","content marketing","creative marketing","digital agency jakarta","digital marketing","kpis"],"articleSection":["BUSINESS TIPS","Content Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/","url":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/","name":"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs - Essentials","isPartOf":{"@id":"https:\/\/grabessentials.id\/old-essentials\/#website"},"primaryImageOfPage":{"@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#primaryimage"},"image":{"@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg","datePublished":"2023-06-27T05:24:03+00:00","dateModified":"2023-06-28T04:31:16+00:00","description":"Balancing original ideas with customer goals is challenging. Creative agencies must realize that creative content should support client KPIs rather than simply being innovative.","breadcrumb":{"@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#primaryimage","url":"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg","contentUrl":"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28043040\/white-frame-black-background-with-stain-paint.jpg","width":1920,"height":1280,"caption":"digital agency jakarta article essentials"},{"@type":"BreadcrumbList","@id":"https:\/\/grabessentials.id\/old-essentials\/the-role-of-creativity-in-supporting-marketing-kpis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/grabessentials.id\/old-essentials\/"},{"@type":"ListItem","position":2,"name":"Balancing Boundaries: The Role of Creativity in Supporting Marketing KPIs"}]},{"@type":"WebSite","@id":"https:\/\/grabessentials.id\/old-essentials\/#website","url":"https:\/\/grabessentials.id\/old-essentials\/","name":"Essentials!","description":"Creative Digital Agency - SEO, WEBSITE DEVELOPMENT, SOCIAL MEDIA specialist","publisher":{"@id":"https:\/\/grabessentials.id\/old-essentials\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/grabessentials.id\/old-essentials\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/grabessentials.id\/old-essentials\/#organization","name":"Essentials!","url":"https:\/\/grabessentials.id\/old-essentials\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/grabessentials.id\/old-essentials\/#\/schema\/logo\/image\/","url":"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28074352\/Logo-Master-ESSENTIALS-01-lores.gif","contentUrl":"https:\/\/s3.ap-southeast-1.amazonaws.com\/essentials.id\/wp-content\/uploads\/2023\/06\/28074352\/Logo-Master-ESSENTIALS-01-lores.gif","width":600,"height":96,"caption":"Essentials!"},"image":{"@id":"https:\/\/grabessentials.id\/old-essentials\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/grabessentials.id\/old-essentials\/#\/schema\/person\/6100976a3b735b2ad7210c87ced807ef","name":"Tommy Fabianus","description":"Experienced Digital Marketing Professional","sameAs":["http:\/\/essentials.id","https:\/\/www.linkedin.com\/in\/tommyfabianus\/"],"url":"https:\/\/grabessentials.id\/old-essentials\/author\/grabessentials\/"}]}},"_links":{"self":[{"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/posts\/20371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/comments?post=20371"}],"version-history":[{"count":0,"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/posts\/20371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/media\/20374"}],"wp:attachment":[{"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/media?parent=20371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/categories?post=20371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grabessentials.id\/old-essentials\/wp-json\/wp\/v2\/tags?post=20371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}